FirstSend Music / sync pitching, handled

Read the brief. Find the tracks. Write the email. Done.

Paste any sync brief. FSM reads it, ranks your catalog by actual fit — mood, tempo, key, genre, theme — and drafts the pitch with a shareable listening link built in.

When briefs land daily across a full roster, the bottleneck isn't the music — it's reading every brief, finding the fits, and writing the pitch. FSM is the workflow layer that does that part, so you go from brief to send in minutes.

Try FSM free → See how it works
● Free to start ● Import via CSV, Excel, or Spotify URL ● First pitch in minutes
01 / the problem

Sync is a relationship business that nobody gave you the keys to.

Here's the part nobody says out loud.

A brief lands at 4pm. It's due tomorrow. It says "haunting, intimate, slow-burn, under 90 BPM, think early Bon Iver but sparser." You have 340 tracks and a spreadsheet that's three months out of date.

So you scroll. You guess. You paste metadata by hand into an email you'll rewrite four times. And the supervisor who actually had the budget? They moved on hours ago.

The catalogs winning those placements aren't more talented. They're more organized, more responsive, and they pitch with fit instead of volume. That's not a talent gap. It's a tooling gap — and it's the only part of this you can actually fix.

FSM closes it. Read the brief, surface the right tracks, send a pitch that sounds like you meant it. In the time it used to take to find the spreadsheet.

02 / how it works

Brief to sent, in three moves.

1
read

Paste the brief

Drop in any brief — a supervisor email, an A&R note, a placement description. FSM pulls out mood, tempo, genre, and theme on its own.

2
find

See your best matches

FSM scores your whole catalog by fit and ranks the strongest tracks first. No scrolling, no guessing — pick the ones you want in.

3
write

Send the pitch

FSM drafts a pitch written around this brief and these tracks, with a shareable link the supervisor can stream instantly. Hit send.

the matching engine

FSM finds your best match — not your loudest one.

Paste a brief and FSM scores every track you own against mood, tempo, key, genre, and theme. The right songs surface in seconds. The 92% match goes to the top; the wishful-thinking ones don't waste the supervisor's time.

  • Scored on mood, tempo, key, genre & theme
  • Ranked strongest-first, with a reason for each
  • Works on your existing catalog — no re-tagging marathon
app.firstsendmusic.com/matches
FSM best matches — tracks ranked by fit against a sync brief
app.firstsendmusic.com/pitch
FSM pitch email drafted from a sync brief with a shareable listening link
the pitch + the link

A pitch that sounds like you. A link that does the rest.

FSM writes the email around the brief and the tracks you picked — specific, professional, no AI-slop boilerplate. Every pitch ships with a clean listening page: full metadata, ownership splits, PRO info, AI disclosure. One link, everything a supervisor needs.

  • Complete metadata on every track (BPM, key, mood, ISRC)
  • Ownership splits, publisher & PRO visible
  • Supervisors stream instantly — or save as PDF
everything included

Built for the whole workflow.

i.

Catalog import

Import your full catalog via CSV, Excel, or Spotify URL. Headers map automatically — no re-entering data.

ii.

AI track matching

FSM reads any brief and scores your whole catalog by fit. The right tracks surface immediately.

iii.

Pitch generation

A complete, professional pitch written around the brief and your tracks. Copy and send.

iv.

Pitch tracking

Log every pitch. Track Active, In Consideration, and Licensed. Know what you sent, when, to whom.

field guide / sync, explained

The straight answers, from people who do this.

Short, honest answers to the questions every sync pro actually asks. The full library lives in the FSM guides.

What is a sync brief?

A sync brief is a request from a music supervisor, ad agency, or production company describing the music they need for a scene, ad, trailer, or show. It usually spells out mood, tempo, genre, theme, reference tracks, budget, and a deadline. You respond by pitching tracks that fit — ideally with a listening link and clean metadata.

Read the full guide →

Does FSM replace DISCO?

No — FSM is DISCO-friendly by design. Keep your tracks and their DISCO links exactly where they are. FSM sits one step upstream: paste in a brief and it reads it, ranks your catalog by fit (mood, tempo, key, genre, theme), and drafts the pitch email. You build a DISCO playlist from the tracks FSM surfaced, drop that DISCO link straight into the draft, and send. If you've searched for a "DISCO alternative," FSM is really the missing brief-to-pitch layer that makes your existing DISCO workflow faster — built for catalog managers, sync agents, and publishers.

How FSM works with DISCO →

How do music supervisors find music?

Through relationships, catalog-search platforms, and inbound pitches that match a brief. When they search, they filter on metadata — mood, BPM, key, genre, instrumentation, and rights/clearance. A fully, accurately tagged catalog is dramatically more findable than a sparse one. That's why metadata is the whole game.

How supervisors search →

How do I respond to a sync brief?

Read it, extract the mood/tempo/genre/theme, and shortlist tracks that genuinely fit — fit beats volume every time. Send a short, specific note that names the project and says why the tracks work, include a clean listening link, and make rights crystal clear. FSM does the matching and drafts the email so you can focus on the calls.

The brief-response playbook →

What tool do sync agents use to manage briefs and pitches?

Most sync agents, catalog managers, and publishers run their pitching on a stack of spreadsheets, folders, email drafts, and a catalog host like DISCO. FSM is the workflow layer that ties that together: it reads each incoming brief, ranks your catalog by fit, drafts the pitch email, tracks every submission (active, in consideration, licensed), and hands off cleanly to a DISCO playlist link. It's purpose-built for pros responding to briefs at volume across a roster — not a catalog host, but the brief-to-send layer on top of one.

How the workflow fits together →
free to start

Stop scrambling
when briefs come in.

Get organized, pitch faster, send better submissions.

Try FSM free → Log in